Study: Liberty University Puts $220M into Region - - ABC13

Study: Liberty University Puts $220M into Region


Many have speculated how much money Liberty University contributes to the area- now there are hard numbers to prove it.

A study done by a Richmond consultant shows LU put nearly $220 million into the Lynchburg area last year.

It’s not hard to find evidence of LU's economic benefit to the community.

The lunch line at Jersey Mike's Subs was loaded with LU students Tuesday. It's visible in manager Ashley Diamond's bottom line.

"Students contribute about 15-percent of our business alone," Diamond said.

But business isn't limited to walk-ins.

"We get catering from the law school, the medical school, so they do benefit us hugely," she said.

Liberty students know they're an economic boost to Region 2000.

They say a lot of Lynchburg-area business is rolled into LU.

"I feel like we are a staple in this city. I don't want to say that they couldn't survive without us, but I think we're a pretty significant factor," Liberty Law student Brittney Felder said.

When it comes to jobs, too. According to the study, nearly one in 10 jobs is tied directly or indirectly to Liberty University, making it the second largest employer in the region.

The study also found that one out of every nine hotel stays last year in the Lynchburg area was the result of an out-of-town LU visitor.

Officials say further growth to its student body and university will be an even greater benefit.

"Economically it will benefit the community. Jobwise it will benefit the community. Tax revenue wise, it directly benefits this community and the great state of Virginia,"" Vice Chancellor of Liberty University Dr. Ron Godwin said.

The study also found LU students and employees provide nearly $5 million worth of volunteer hours in the city every year.

Click here to see the complete study.

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