Fewer People Mailing Christmas Cards - WSET.com - ABC13

Fewer People Mailing Christmas Cards


Reporter: Dhomonique Ricks l Videographer: Daniel Heffner

Lynchburg, VA - The Grinch isn't stealing Christmas, technology is and as a result you may notice fewer Christmas cards in your mailbox this year.

A British study says 141-million fewer holiday cards will be mailed this year. 

Whether you are going for something funny or something sentimental, card stores seem to have it all. Some consumers have turned to options like E-Cards also known as online cards to save money, save the environment and save time. That trend has not taken off in the Hill City, however.

"A lot of people are sending the Internet greeting cards or they're discouraged by the price of postage most of the times but it's been an encouragement to us to see a lot of product moving off the shelf," Target Team Lead Drew Loring said.

"We're seeing sales up," Manager Brenda Arthur of Dee's Hallmark in Boonsboro said.

Both Target and Dee's Hallmark have been hectic with card shoppers.

"We have family outside the area so we mail cards with pictures," shopper Lyndsey Croft said.

Even the postal service was swamped, Monday.

"We've sold tons of Christmas stamps. I have not really seen a decrease in the amount of things that are being mailed," USPS Clerk Wanda Moore said.

Photographers too are seeing a boost.

"In the past year especially it's been a huge increase in family portraits," Photographer Allegra Helms said. "There's still something to be said for having a physical thing in your hand."

Helms says many of her customers are buying cards rather than presents to save some cash.

"They are doing cards instead of gifts," Helms said. "I have many people that just cut these out and put them in frames."

Helms says she has had a number of people come in who have not had a family portrait taken in years.

arget in Lynchburg says they will sell thousands of packaged holiday cards before the season is over. They say they see their biggest boost after Christmas when cards are priced as low as 75 percent off.

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