Last month's retail numbers are out and many stores did better than expected. And with the holiday shopping season beginning soon, stores are going to be fighting for every customer's business.

More stores are bending over backwards to make you happy, like Lowe’s in Madison Heights. They are on a mission to make sure every customer feels welcome.

Stuart Jones at Lowe's said, "With everybody fighting for every dollar that's out there you have to do something that makes you seem better than the other person."

Customer service is so important during peak hours from 10:00 a.m. to 2:00 p.m. every worker is on the floor helping people.

"With the economy its hard to make the decision whether to carpet or not, but if I have better service and pay more, I'm going to pay more for the customer service that I like," Emily Hubbard said.

"Unless we do our job somebody else may take care of them better than we do and that's not happening," Jones said.

Because an unhappy customer means a lost sale.

Doug Gabel, Store Manager at JCPenney said, "Its a proven fact that if you greet a customer right before they reach your register they'll buy about 11 to 14 percent more merchandise."

At JCPenney, customer appreciation is now a required a course for new employees.

"We don't have contracts with customer if they don't want to come back and shop with us then they don't have to so customer service is going to bring that customer back in that store," Gabel said.

Of course you have to get the customers in the store in the first place. And that means extra incentives and special sales.

"Coupons are the best things we have, they bring customer from all--they wait for them," Gabel said.

"Sales are the thing that gets me out of the house, the more sales and coupons you got me there," Hubbard said.

Lowe's Madison Heights store was actually rated number one for customer service in their company's region last year.

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