Reporter: Lauren Compton l Videographer: Daniel Heffner
Lynchburg,VA - A lot of prices on traditional Easter foods have gone up this year, and according to a report by BigInsight, shoppers will pay $44.34 on their Easter meal compared to $40.05 last year.
Gas prices are pushing food prices up, and customers will really feel the pinch on items like ham or lamb. But interestingly enough, it is not affecting the sales of these two staples.
Even before Easter, customers are feeling some sticker shock in the grocery aisle.
"It does cost more. I don't think we've been hit with the price of gas yet in food stuff. It is going to increase," said Pam Mcalpine, who was shopping for her Easter meal this weekend.
And if ham or lamb is a main fixture of your holiday cuisine, get ready to dish out the dough.
"The last couple of months I would say ham is probably up about 15%, and lamb is up about 25%," said Justin Mays, owner of the Bedford Avenue Meat Shop.
The price of ham is hitting new heights partly because feed costs are up. Those costs will be passed onto you. But Mays says it hasn't stopped people from snatching up the ham or lamb this holiday.
"We will be pretty much slammed for the next 48 hours. Even when the store is closed we'll be here working," said Mays.
The rising cost of ham is another hit for shoppers who are already burdened with high gas prices. But many say it's worth it.
"I think it's unfortunate, but I like food so much that I would rather stay home and not drive than not eat," said Cynthia Haas, shopping for Easter dinner at the Bedford Avenue Meat Shop.
"The holidays only come around once a year, and it's usually a special time for families so cost is not a factor," said Gary Foster, who was shopping for Easter dinner at the Bedford Avenue Meat Shop.
Another thing people don't mind spending extra dough on is Easter candy. The National Retail Federation reports on average shoppers will spend more than $20 on Easter candy. That is up from last year when shoppers spent about $18.