Reporter: Claudia Rupcich | Videographer: Brian Whitesell
This week Facebook announced it will acquire the mobile app Instagram for $1 billion. Experts say this is an attempt from Facebook to draw more people who use Smartphones and tablets.
But what exactly is Instagram, and what is it that made it so attractive to the world's largest social network? Turns out it's quite simple.
Instagram is a social network only for photos. You can take or upload a picture, choose a filter to change the look and feel of it and then share it. You can share it on Instagram itself and/or by uploading to other social media platforms like Facebook and Twitter.
Its clean layout and easy sharing features makes this app so appealing.
Instagram got more than 30 million users in less than two years and more than 1 billion photos are uploaded every day.
And with last week's announcement that the app will be available on Androids, that number will continue to grow. More than 430,000 people are already on the Android app waitlist.
Instagram users put thought and care into an Instagram photo. The filters give the pictures a vintage feel --making the pictures look as if it was taken with a camera 30 years ago.
Instagram lets people tell their stories though pictures, and now Facebook's challenge will be to keep users happy even as it expands to include more people.