Reporter: James Gherardi | Videographer: RJ Burnette
Danville, VA - According to the CDC only 37% of women and 15% of men regularly wear sunscreen.
Doctors say you just have to protect yourself and your children, who are at an even higher risk of skin cancer.
Many parents all agree it's mom and dad's responsibility.
"They don't know that they're burning. So it's up to you as a parent to look out for them," said James Harris.
"I always apply it before. Usually if we go to the pool, as soon as we get there, they're excited, ready to jump in, so then it may be too late," said Ashlyn Payne.
Sunscreen for most parents is a must. But with SPF protections ranging anywhere from one to three digits, how do you know which to wear?
"I prefer for my family preferably, 35-50," said Brooks Powell, a parent.
Experts say that's a good way to go. A recent study suggests no higher than 50, but for both UVA and UVB rays…
"You have to apply it repeatedly, and you have to apply it before getting out," said Dr. Daniel Addis.
Application well before kids get outside allows the sun screen to stick. And while it works, it isn't the only solution.
"Wear a hat, clothing, limit the amount of time you're exposed to the sun," said Addis.
Doctors also suggest limiting your exposure - a few hours at a time, during the cool afternoons and early mornings won't hurt.
"When it really is up in the middle of the day, it is so important you limit your time of exposure," said Addis.
Experts say African Americans are not immune. They need to be just as careful when spending time in the sun. He also suggested waterproof sun screen. That'll make sure sweat and swimming don't hinder its help.