Reporter: Sally Delta
Rustburg, VA - Business is booming at a brand new ice cream stand in Rustburg. It's called I Scream You Scream. They've only been open for a few weeks but already average about 700 to 800 customers a day.
We stopped by Sunday for the inside scoop on how they've became so successful. The owners say they saw a need in the community and decided to fill it. Needless to say, people like their ice cream.
It's not really a new idea. Summer time and something sweet just kinda go together. But it was something the town of Rustburg was missing. But, Randy Vance decided to change that.
"We just heard a lot of people saying there was nothing to do in Rustburg. And a lot of people were having to drive to Lynchburg to get a dessert, so we thought what's a way we can do this?" said Vance.
The two entrepreneurs went online and found the perfect soft serve ice cream stand truck - all the way in Vermont.
"Yeah, it was a long drive. About 20 hours there and about 24 hours back," said Vance.
They've even added entertainment like a game of cornhole and some days bringing in live music.
"It's awesome!" said Pam Crider, who lives in Rustburg.
"Why didn't I think of it?" said Chandler Thompson, Rustburg resident.
On their busiest days, tables are full and the lines are long.
"Kids are out here playing with their parents and grandparents. It's a good thing for Rustburg," said Chandler Thompson.
"It saves in my pocket, keeps me from having to go to Lynchburg to Dairy Queen and burning gas. It's awesome for me and my family," said Crider.
Creating some family fun was Vance's intention all along. It just happened to turn into a great business too.
"It wouldn't work out unless it was fun. It's not about money, or about gross sales. It's about having fun," said Vance.
You can find I Scream You Scream on Route 24 in Rustburg between Campbell County High School and the Food Lion - and on Facebook.
Vance says he'll keep the stand running as long as people keep lining up, even if snow is on the ground.