New Store Brings Old Flair to Downtown Lynchburg - - ABC13

New Store Brings Old Flair to Downtown Lynchburg


Reporter: Carleigh Griffeth

Lynchburg, VA- If you've been in downtown Lynchburg lately you might have seen a new store pop up on Main Street.

Well, the location is new, but the owner has been a staple in the Lynchburg art and jewelry scene for years. Ariel Oliver started selling her creations in the Community Market, before she moved to her own store, called Habit.

Her work has created a big following, and her customers have followed her right to her new location.

Ariel Oliver decided to take a chance. And the downtown community was right there with her.

"The community's stepped forward and you know, believed in somebody. And that doesn't happen a lot anymore," said Ariel Oliver, Owner of Habit.

"Just looking at the things she has in her shop, it's just a neat shop. It's a fun place to go, it's a fun place to visit. And I think that, in and of itself, will bring more people downtown. And, you know, the more places people have to go like that the better off we all are," said Rodney Taylor, a downtown developer.

One of the things that makes Oliver's shop unique are these tokens... Historical Lynchburg bus tokens given to Oliver by G-L-T-C - that she's made into necklaces.

"The tokens really represent one of the only things Lynchburg has with its name on it. It's actually genuinely historic and something that people can own. I mean basically for five dollars you can walk away with a 100 year-old piece of history. I think it's great. And I think it's important to keep it accessible to everybody," said Oliver.

That's not the only thing Oliver does. She also repairs and re-creates jewelry pieces. It's something she fell into in college, but has fallen in love with since.

"So to be able to help them either realize something from nothing or take a piece that is a part of their family's history and make it into something completely new for them, that's when it gets personal and really sentimental. And you know you put your heart into it," said Oliver.

Oliver says her Lynchburg token pieces are almost sold out. She started with a couple thousand tokens in 2009 and is now down to about 150. She still has plenty of tokens from other cities, but says those small pieces of Lynchburg history won't be around much longer.

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