Lynchburg Considering Digital Billboards - - ABC13

Lynchburg Considering Digital Billboards


Reporter: Lauren Compton | Videographer: RJ Burnette

Lynchburg, VA - Billboards in the Hill City could soon go digital. City Council has asked the Planning Commission to look into the mechanics of digital billboards.

The billboards would change remotely by Internet and would allow for about 10 advertisements to be on one billboard.

The billboard advertisements would only be allowed to change once every six seconds.

The Lynchburg City Manager Kimball Payne says the proposal would only apply existing billboards and says if a lot of advertiser sign on, the change could bring money to the city.

" We are able to tax billboards as property based on their value so if a billboard location became more valuable we could see some additional tax revenue," she said.

Payne says the change could also help promote more businesses in the city.

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