Jones said, "Our mission is simple. We believe that inside every kid there's a seed of greatness and our job is to bring that out of them, give them hope, give them a vision and be able to go out and show them what it takes to achieve their highest goals. We want every kid here to dream big. That's the little things we're stressing. We giving our personal experiences and testimonies, telling them, 'Hey look. This is what we were able to accomplish. You guys can do even greater."