Popular Bakery Gets New Name, New Attitude - WSET.com - ABC13

Popular Bakery Gets New Name, New Attitude


Reporter: Lauren Compton l Videographer: Ira Quillen

Lynchburg, VA- A popular Lynchburg bakery is re-opening with a new name and new attitude.

Taste Selects on Main Street is now Sassafrost. The owner Beth Baxter says the name change is part of a new marketing scheme to revamp their image. They are even selling t-shirts with sassy quotes and sayings. At first, all the changes caught a few customers off guard.

"The product will stay the same. We are going to stay the same. No big company has bought us out. We're just changing the name and the look," said Baxter.

Sassafrost will have a re-opening on Saturday from 12 to five. They will have cupcake tasting, and one lucky person will win cupcakes for a year.

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