Flash Mob Hits Roanoke - WSET.com - ABC13

Flash Mob Hits Roanoke

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Roanoke, VA - Lunch time in downtown Roanoke was slightly interrupted by a "flash mob" at the Market Building.

About a dozen volunteers spent just a few minutes trying to get their message out about a special upcoming event sponsored by Goodwill Industries.

Second Runway, which raises money for Goodwill's training and employment programs, will hold its third annual fashion show at the Jefferson Center.

Friday's flash mob was all about reminding people the event is August 9th at 7:00 p.m.

"We are looking really forward to the night. It's the third event that we've done; the third Second Runway, but this is actually the first flash mob event that we've done to promote it so we are really excited. It was a lot of fun and we got some good comments as people were leaving from lunch," said Kelly Coleman, Marketing Director for Goodwill Industries of the Valleys.

Last year's event raised more than $40,000.

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