Lynchburg, VA - One local woman is asking other women to wear the same dress for 31 days in a row.
Jennifer Prince wants you to do it next month to raise awareness for the Blue Ridge Pregnancy Center.The movement's called "Onetober," and it's sponsored by Clutch magazine.
Prince is the editor and says the idea has raised a few eyebrows. But she says that's the point.
"Day after day, when this woman is seen wearing this dress over and over again, she'll have the opportunity when family and friends ask why she's wearing that dress for the third time, that she's raising awareness for the Blue Ridge Pregnancy Center," said Prince.
If you don't want it to get boring, Prince says you can change your style up slightly with things like scarves and jewelry.
For more information about "Onetober" go to the magazine's Facebook page.