Cider Success Spurs $4 Million Expansion for Nelson Co. Business - WSET.com - ABC13

Cider Success Spurs $4 Million Expansion for Nelson Co. Business

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Nelson Co., VA - Their hard cider recipe is sweet, almost as sweet as their overwhelming success. According to the owners of Bold Rock Cider in Nelson County, the business is exceeding all expectations.

The one-year-old cidery is now expanding to keep up with increasing demands. The owners say it's been a lot of hard work, but now it's all finally paying off.

Bold Rock's business model has proven to be perfect. And now, they're investing in a $4 million expansion.

Bold Rock's Owner, John Washburn can taste success.

"This one has a lot of green apple. Granny Smith, there's a lot of Granny Smith in this one" he said as he tastes one of his ciders.

He knows the flavors of his Bold Rock Cider are money makers.

"It's just fabulous and they keep adding products, it's as good as it gets" said one customer.

And it's only getting better. The foundation for a new $4 million cidery has been poured on the property. The new building is complete with a new tasting room, pub, and production facility.

"In the first six months that we operated, we were well, well above our business plan, many fold" said Washburn.

Washburn and his brewing business partner, Brian Shanks, never could've anticipated this success.

"In about a month, we're selling what we thought we'd sell in six months" said Washburn.

"We have basically 365 days of production" said Shanks who oversees cider production.

"We actually have 364 days and one of these days, I'm going to take one day as a holiday" he joked.

Bold Rock supplies to more than 450 bars and restaurants; and now, supply can no longer keep up with demand.

"To be fair, I think we underestimated probably. It's been a very pleasant surprise for us" said Shanks.

Soon, they'll have three times the production capacity, able to quench the thirsts of thousands more cider customers.

"Our tastings are free because we know if people taste it, they'll come back" said Washburn.

Construction of the new facility is expected to be complete by January, and it will be open to the public by May.

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