Smart Woman: Woman Fights to Get BVO Out of Powerade - - ABC13

Smart Woman: Woman Fights to Get BVO Out of Powerade


You pop the top of a Powerade hoping to get a little refreshment, but do you know what's really in that drink?

One woman is taking on a soft drink giant in hopes of making a popular beverage safer for everyone.

They are cold, refreshing, and packed with electrolytes.

But there's something else inside these popular drinks that worries Aveyca Price.

"It concerns me that they have questionable, um, chemicals in their products," Price said. Price is talking about brominated vegetable oil, BVO for short.

It contains an element found in flame retardants. Studies have linked the chemical to neurological impairment, reduced fertility, thyroid changes, and early puberty.

"I and surely others would like to know if any action has been taken to remove the chemical," Price said.

Price started a petition on change-dot-org urging Coca-Cola to drop the ingredient in their Powerade drinks.

"50,000 people ended up signing it within the month," Price said.

Coca-Cola says its ingredients comply with FDA regulations. They use BVO to keep drinks well-mixed.

In a statement, the American Beverage Association said, "the current conversation surrounding brominated vegetable oil is more sensational than substantive. It is a safe ingredient permitted by the FDA."

Meanwhile, Price, an artist who is currently battling cancer, says she's surprised by all the attention she's received. "I'm just a small town kid from New York who likes to draw," Price said.

One hundred countries have already banned BVO and this small town kid is hoping her efforts will lead to big changes in the United States.

Pepsi recently dropped the ingredient in Gatorade after a similar petition gained 200,000 signatures.

Powered by WorldNow
All content © Copyright 2000 - 2014 WorldNow and WSET. All Rights Reserved.
For more information on this site, please read our Privacy Policy and Terms of Service.