Information contained on this page is provided by an independent third-party content provider. WorldNow and this Station make no warranties or representations in connection therewith. If you have any questions or comments about this page please contact email@example.com.
SOURCE American Eagle Outfitters, Inc.
Aerie to donate 100% of sales from Limited Edition Bright Pink Bridget Bra
CHICAGO, Sept. 16, 2013 /PRNewswire/ -- National breast and ovarian preventive health non-profit Bright Pink is proud to announce an integrated initiative with Aerie, the intimates and apparel brand from American Eagle Outfitters, Inc. (NYSE: AEO). For the fourth consecutive year Aerie and Bright Pink will run an in-store and online campaign from September 18th through the month of October, while supplies last. Aerie will launch a limited edition Bright Pink Bridget™ Bra with 100% of sales benefitting Bright Pink. The goal of the partnership is to spark the conversations around the importance of breast health awareness starting at a young age.
"We're so grateful to continue our long-standing partnership with Aerie and reach millions of young women with our life-saving mission. Our hope is that this multifaceted partnership will serve as a call to action for all young women to commit to be breast self aware," said Bright Pink Founder and CEO, Lindsay Avner. "Throughout the Show Your Support 2013 campaign, we hope to enroll at least 5,000 more young women in our UnderwireAlertsTM monthly breast-check text message reminder program. The critical funds raised through Bright Pink's partnership with Aerie will propel our educational programs and tools such as UnderwireAlertsTM to unprecedented growth, thereby equipping millions of young women throughout the US with these critical resources that empower them to be preemptive with their breast and ovarian health."
"Aerie is proud to take our partnership with Bright Pink to the next level through the 2013 Show Your Support Campaign that includes the launch of our limited edition Bright Pink Bridget Bra with 100% of sales benefitting Bright Pink," said Jennifer Foyle, Chief Merchandising Officer of Aerie. "Our work with Bright Pink allows us to connect with our consumer on a deeper, more personal level and shows our commitment to making young women feel pretty inside and out."
The partnership includes several components:
The program will be promoted by Aerie and Bright Pink through Facebook, Twitter, customer e-mails and in-store marketing. For more information, visit www.facebook.com/aerie and www.facebook.com/brightpink.
Aerie® (www.aerie.com) is bras, undies and more made with love and attention to even the smallest detail. Designed for the girl next door, Aerie is committed to making girls of all ages and sizes feel pretty inside and out.
About Bright Pink®
BE BRILLIANT. BE BOLD. BE BRIGHT PINK.® Bright Pink® is the only national non-profit organization focusing on the prevention and early detection of breast and ovarian cancer in young women, while providing support for high-risk individuals. We are the big sister, the best friend, the trusted advisor, the dependable source of support for everything related to your breast and ovarian health. Visit us online to join our bright movement, learn about breast and ovarian cancer symptoms and risk factors, assess your personal risk for these diseases with our "Assess Your Risk" tool, and download helpful tools such as Questions Every Young Woman Should Ask Her Doctor, Cancer-Fighting Food Shopping Guides, and more Tools To Be Proactive. For young women at high risk, receive a mentor through our PinkPal® one-on-one peer support program or find a local Experiential Outreach Group to get support in a city near you. Brighten Up today at BrightPink.org.
About American Eagle Outfitters, Inc.
American Eagle Outfitters, Inc. (NYSE: AEO) is a leading global specialty retailer offering high-quality, on-trend clothing, accessories and personal care products at affordable prices under its American Eagle Outfitters® and Aerie® brands. The company operates more than 1,000 stores in North America, and ships to 81 countries worldwide through its websites. American Eagle Outfitters and Aerie merchandise also is available at approximately 60 international franchise stores in 12 countries. For more information, please visit www.ae.com.
©2012 PR Newswire. All Rights Reserved.