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SOURCE Stevia First Corp.
YUBA CITY, Calif., Oct. 15, 2013 /PRNewswire/ -- A man who has dedicated his professional life to freeing us from our national addiction to refined sugar is not happy that October 14 was officially designated National Dessert Day. That might be understandable. But isn't it un-American for him to also object to October 30 as National Candy Corn Day? Isn't that cutting into the enjoyment of our beloved Halloween? After all, nothing says Halloween like candy corn -- even if it is pure sugar.
Wait: the plot thickens. This man is no random curmudgeon. He's Robert Brooke, a bioengineer, experienced healthcare investor and passionately health-conscious individual -- someone with a substantial background and a real purpose on our behalf. As the CEO of Stevia First Corp., a Yuba City, California agricultural biotechnology company, Brooke is steadily making strides toward weaning us off foods and beverages full of refined sugar. The mission that Brooke and his team have undertaken is to give us an alternative to refined sugar and to those packets of artificial sugars made with aspartame, sucralose and saccharin, which have each raised health concerns. Brooke is out to provide us with a natural sugar substitute called stevia.
What you might not know is that stevia is approximately 200 times sweeter than sugar. In addition to its sweetness, stevia has no calories or carbohydrates, giving it no glycemic load.
Meanwhile, candy corn and other Halloween loot is just the tip of the iceberg: the food and beverage industries add sugar and high-fructose corn syrup to food and drinks that people wouldn't expect it to be in. A bevy of products contain refined sugar or -- what may be as bad -- high levels of aspartame, sucralose and saccharin.
Brooke believes we need to end our dependency on refined sugars quickly, since it threatens public health -- especially in disadvantaged communities with poor access to healthy foods. Under his leadership, the company is on track to revolutionize the stevia industry, starting with superior methods of cultivation, fermentation and processing. Stevia First is also offering its brand to food and beverage companies that will want to stay competitive by offering their consumers alternative sugar-free products that some consider better-tasting.
To learn more about the company, visit www.steviafirst.com.
Contact: Laura Radocaj, Dian Griesel Int'l., 212.825.3210
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