Study Looks at the Potential for Appomattox - WSET.com - ABC13

Study Looks at the Potential for Appomattox

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Appomattox, VA - A new study is recommending the town of Appomattox develop a niche retail market to draw visitors to the area.

The study, conducted by a St. Louis-based consulting group, looked at whether the town could support a national retailer or lodging developer.

"One of the reasons for this study was to find out if we could attract enough retail-oriented businesses that would attract a hotel," said Mayor Paul Harvey.

The findings? On its own, Appomattox does not meet the criteria to attract top-tier developers for retail and hospitality projects.

The consultants suggest bringing in smaller retailers unique to the area and marketing itself regionally.

"I feel like it's an optimistic position cause it doesn't eliminate us completely," Harvey added.

Another good sign for the future of Main Street, fewer people are coming to the region to visit friends and family and more are coming for pleasure.

The study says if Appomattox attracts a broader base of visitors, lodging will follow.

And it could become a tourism jumping off point as effective as Lynchburg.

"We want to catch up from years that we haven't marketed Appomattox like it should have been," Harvey said.

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