Amherst, VA - Vernon Wood will never forget the conversation he overheard between two children 30 years ago.
"One of them said, 'You know, I wonder why our town is not decorated during Christmas,'" Wood recalled.
It's why he helped organize the Amherst Decorating Committee, tasked with raising money for Christmas decorations for Amherst's downtown.
It's latest project is the "Light the Night Fund," replacing 50 light-up snowflakes that line Main Street with newer, LED bulbs.
They've raised $18,000 since fundraising began in May.
Several downtown businesses, including Lee's Deli, are pitching in.
People can deposit change, cash and even checks into a porcelain stocking placed near the cash register.
"It's just the smiles on the children's faces during Christmas time. You've got to have the lights up to keep them smiling," said resident Tom Fore.
Anyone who's interested in donation can write a check payable to the Town of Amherst Christmas Decorating Committee and mail it to the Town of Amherst, P.O. Box 280, Amherst, VA 24521.