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SOURCE Brainshark, Inc.
New Analytics Dashboard Also Unveiled, Providing Real-Time, Actionable Insights Into Audience Engagement and Content Effectiveness
WALTHAM, Mass., Jan. 21, 2014 /PRNewswire/ -- Brainshark, Inc., the leader in cloud-based business presentations, today announced the availability of new solution packages – including the Brainshark Sales Cloud, Brainshark Marketing Cloud and Brainshark Learning Cloud – to help businesses improve the effectiveness of their external and internal communications. Brainshark is also unveiling today its new Analytics Dashboard, an integral component of these packages. The dashboard provides a visual, single-screen representation of real-time presentation viewing data – with drill-down capabilities for detailed insights on audience activity and engagement – so individual users and managers can see how their content is performing and take action.
Brainshark's cloud-based technology makes it easy for anyone – from a sales rep to a CEO – to turn static documents such as PowerPoints into interactive and trackable online videos and mobile-ready presentations. Millions of users rely on Brainshark to improve the reach and results of their communications – with customers cutting employee onboarding time in half, increasing audience engagement by at least five times, and slashing live training costs by up to 95 percent. A Brainshark presentation is viewed every 1.1 seconds in locations all over the world.
New Cloud Packages
Brainshark's new packages make it simple for customers to purchase and use Brainshark's video presentation technology according to their functional needs – helping to maximize the reach and results of business communications. The offerings include:
Please see www.brainshark.com/solutions for more information on the Brainshark Clouds and these additional packages.
Brainshark is also launching its Analytics Dashboard, giving users deep insight into content effectiveness, viewing data and patterns, and social activity. The dashboard combines different data on presentation views and usage into intuitive, visual representations – all on a single screen. Key viewing metrics are reflected in easy-to-access graphs and charts – with users able to drill down to see granular details, such as individual slide views for a given presentation. An important component of the Sales, Marketing, Learning and HR Cloud packages, the Analytics Dashboard will also be included in all current Brainshark subscriptions.
With the Analytics Dashboard, users can instantly assess the effectiveness of their sales, marketing, training and other content. The dashboard brings to life all the important data Brainshark collects, making content even more useful and actionable.
It's easy for sales reps to see, for example, how their content is performing and when interest is hot, while managers can tell which reps are the most active and getting the best results. Marketing professionals can monitor video content performance by number of views and/or audience retention – quickly identifying successful presentations and under-performers, and taking appropriate action. In addition, organizations can see how and whether eLearning presentations are being consumed, reinforcing proper training. Users can also observe trends over time, so they can alter presentation content or target audiences to ensure maximum impact.
Additional dashboard features include:
To view a brief video presentation with an overview and demo of the Analytics Dashboard, please see http://bit.ly/bsk-analytics.
"As organizations today reach more global and on-the-go audiences, face greater competition and navigate a more complex sales landscape, it's critical they improve the speed, ease and overall impact of their communications," said Brainshark President Greg Flynn. "Our new cloud packages make it even easier to apply Brainshark's award-winning technology to solve sales, marketing and training challenges. Together with our innovative Analytics Dashboard, Brainshark offers a comprehensive platform for improving business productivity and communications effectiveness."
About Brainshark, Inc.
Brainshark enables companies to improve productivity with cloud-based business presentation solutions for sales, marketing and training. With Brainshark's easy-to-use solutions, customers transform static documents such as PowerPoints into dynamic, mobile-ready content that can be accessed quickly and viewed as on-demand video presentations or presented live – anytime, anywhere. They can also measure the effectiveness of their communications in ways never thought possible and use these insights to take action. Thousands of companies – including half of the Fortune 100 – and millions of individuals rely on Brainshark to increase the impact and reduce the cost of their business communications. Learn more at www.brainshark.com.
Davies Murphy Group, Inc.
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