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Fueled by Brand's Strong Demand for Content Advertising, OneSpot Experiences Rapid Revenue Growth While Adding New Customers, Executives, Financing, Technology and Industry Recognition
AUSTIN, Texas, Jan. 21, 2014 /PRNewswire/ -- OneSpot, the content advertising company that marries content marketing with the power, data intelligence, and scale of online advertising, announced today that demand for its Content Advertising solutions rapidly increased throughout the year, resulting in strong revenue traction including quarter-over-quarter revenue growth between 200% and 300% in the second half.
In 2013, OneSpot bolstered its team with the addition of four senior-level executives. Steve Sachs, former Executive Vice President at Time Inc., became OneSpot's new CEO. Adam Weinroth, former Demand Media and Spiceworks executive, joined as OneSpot's CMO while Steve Moynihan, former RichRelevance and JiWire executive, joined OneSpot as VP of Sales. And Damian Borichevsky, former Sailthru and PulsePoint executive, joined OneSpot as VP of Client Services.
In addition to bringing on four senior-level executives in 2013, OneSpot raised $5.3 million in its Series A financing round, led by Mohr Davidow Ventures. Other participation included existing and new investors, Mack Capital, RSL Ventures, Capital Factory and Bazaarvoice co-founder Brett Hurt. The investment brought OneSpot's total funding, since its launch, to $6.8 million and has helped the company aggressively increase its sales and marketing efforts as well as expand and accelerate product development.
In August, OneSpot expanded its platform and capabilities when it announced its proprietary Content Sequencing Engine, which tailors programmatic advertising exclusively for content marketing. The technology gives OneSpot customers the ability to use large portfolios of content to enable multi-stage brand storytelling that intelligently sequences content placements according to stages in the customer journey. By analyzing and organizing content according to different stages of the customer journey, OneSpot can deliver the right content to the right audience, at the most opportune time.
OneSpot was also recognized for its innovation and industry momentum including being selected by AlwaysOn as one of the AlwaysOn Global 250 Companies to Watch, being named to the EContent 100 List of Companies that Matter Most in the Digital Content Industry and being selected among hundreds of advertising technology companies as a finalist in the ad:tech Startup Spotlight. Company executives were invited to speak at numerous high profile industry events including the iMedia Brand Summit, The Paley Center for Media's Next Big Thing, Digital Hollywood, OMMA Native, ad:tech New York and XCMO. Additionally, OneSpot helped to propel the industry forward by playing active roles on the IAB's Native Advertising and Content Marketing taskforces.
"2013 was an amazing year for our growing company. We added a great group of executives, a series of new Fortune 1000 customers, a great new partner in Mohr Davidow Ventures and earned stellar recognition and accolades throughout the year," said Steve Sachs, CEO of OneSpot. "We're expecting that 2014 will be the year of Content Advertising, and look forward to accelerating our momentum in the new year."
For more information about OneSpot, visit http://www.onespot.com/
OneSpot marries content marketing with the power, data intelligence, and scale of online advertising. The OneSpot platform automatically turns owned and earned content into online advertising and leverages proprietary technology for programmatic placement – building meaningful online audiences and driving business outcomes. Leading B2C and B2B brands rely on OneSpot to transform their owned media investments and earned media wins into high performance marketing assets. Privately funded and based in Austin, Texas, OneSpot is an AlwaysOn Global 250 Winner, an EContent 100 company and a member of the Interactive Advertising Bureau (IAB). To learn more about OneSpot, visit http://www.onespot.com.
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