kathy ireland Worldwide Takes Major Position in Electronics: Branded as kathy ireland Connect - WSET.com - ABC13

kathy ireland Worldwide Takes Major Position in Electronics: Branded as kathy ireland Connect

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SOURCE E-filliate Inc.

BEVERLY HILLS, Calif., Feb. 10, 2014 /PRNewswire/ -- E-filliate Inc. has entered into a licensing agreement with kathy ireland Worldwide (kiWW) to produce a line of mobile technology accessories. The products include smart phone cases, earphones, mobile phone car and wall chargers, tech cleaning products, connection cables, styluses, Bluetooth devices and more.  Products will be marketed under the brand name "kathy ireland Connect." The multi-year agreement will also include featured sections within E-filliate's popular technology solutions catalog "Mobile Life."  These sections will focus on upcoming "kathy ireland Connect" products and solutions as well as editorial content.

(Photo: http://photos.prnewswire.com/prnh/20140210/LA61413)

E-filliate is working closely with Kathy Ireland, CEO and Chief Designer of kiWW and the kiWW design team to offer an original licensed line of contemporary mobile tech solutions using the brand's innovative Style Guides™ as supported by the brand aesthetic and fashion credibility that kathy ireland Worldwide is known for.

"We care strongly about developing the highest caliber of mobile tech accessories for our vendor partners. Working with Kathy and her team will increase our quality and value and cement our position in the industry," said Wes Sumida.

"Having the opportunity to partner with such an innovative design and marketing company that specializes in solutions is a dream come true for us," commented Strategic Brands Manager Steven Torr of E-filliate Inc. "From the first day we started our relationship with kathy ireland Worldwide, we have been in awe of the high level of camaraderie and synergy our two companies feel for each other."

"Wes Sumida, Steven Torr and the exciting E-filliate Inc. team are incredible people. When we met and began discussing the infusion of fashion into these product categories, we knew there was no other company to consider. E-filliate is an industry leader and we are excited to continue expanding our brand into technology E-filliate holds an extraordinary market share in this category and it is a partnership which offers special opportunities for both companies. It is our plan to develop Jardin and ACafé Society collections within this partnership," said Kathy Ireland.

About kathy ireland Worldwide® (kiWW®)
Founded in 1993, the kathy ireland Worldwide® brand, celebrates a lifestyle. The missions of "...finding solutions for families, especially busy moms™," "...finding solutions for people in love™," and "...finding solutions for people in business™,"  translates to all kiWW® collections, including: fashion, fine jewelry, intimate apparel, accessories, weddings, home, office and more.

kiWW's unique capability to design and translate fashion trends for all markets and price points allows it to develop product for a wide variety of customer tastes.

Listed as the 28th most powerful brand globally by License Global Magazine, with annual merchandise sales of $2 billion, according to Forbes Magazine, the success of kathy ireland Worldwide® is the result of teamwork and dedication. According to Fairchild Publication, Kathy Ireland is one of the 50 most influential people in fashion.   

Kathy and kiWW® support many non-profits including; YWCA, Dream Foundation, Providence Educational Foundation, 911 for Kids/AEFK, Elizabeth Taylor AIDS Foundation and the St. Jude Children's Research Hospital.

As a powerful advocate for Israel, Kathy has spoken out for the American Israel Public Affairs Committee (AIPAC) conference, with global leaders, including, Prime Minister Benjamin Netanyahu, President Shimon Peres and President Barack Obama. Kathy is a member of WIZO, and is honored by the ADL and the JNF.

About E-filliate Inc.
Founded by Wes Sumida in 1987, E-filliate Inc. specializes in manufacturing and distributing mobile technology accessories and solutions. Based in Rancho Cordova, California, E-filliate enjoys the industry wide strong reputation of being the owner and manufacturer of "Tech & Go" products sold nationwide in Walgreens. The products marketed under this brand are well known for their quality design and performance at a value price.

E-filliate Inc., founded in 1987, provides order fulfillment for a broad array of resellers who need reliable order processing and dependable customer service. The vast array of products distributed reaches over 5,000 items. The customer base includes online businesses, computer installation and repair companies, government agencies, schools, family-run computer stores, catalog marketers, and more. In addition E-filliate Inc. manufactures and distributes technology accessories under the brand names "Tech & Go," "GoGo Tech," "Ziotek,""Cyberguys," "Flexicord" and "Power Strip Liberator."

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