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LONDON, Feb. 10, 2014 /PRNewswire/ -- Reportbuyer.com just published a new market research report:
Connected TV Forecasts
The number of TV sets connected to the Internet will reach 759 million by 2018 for 40 countries covered in the Connected TV Forecasts report, up from 115 million at end-2010 and the 307 million expected at end-2013. This translates to 26.8% of global TV sets by 2018, up from only 5.1% at end-2010 and 12.4% by end-2013.
Connected TV is becoming more international. The US will still command a third of connected TV sets by end-2013, but this proportion will fall to 23.5% by 2018. China will climb from 6.6% of the 2013 total to 16.4% by 2018.
Connected TV is undergoing the largest upheaval in its short history. The introduction of affordable devices such as Google's Chromecast and Sky's Now TV are shaking up the market, with connected TV set manufacturers already reducing their prices as a reaction to this increased rivalry. The introduction of three next-generation games consoles adds further competition.
Chromecast and similar products are likely to have a considerable impact. The global total of connected TV sets via streaming/retail settop boxes will reach 126 million in 2018, up from only 4 million in 2010. The 34 million expected by end-2013 is double the 2012 total.
Published in October 2013, this 113-page PDF report is the most geographically comprehensive to ever be published.
The report comes in six parts:
• Executive Summary which analyses the current connected TV market as well as explaining the forecasts in-depth.
• Succinct profiles of the main connected TV platforms, including Chromecast, Samsung Smart TV, LG Smart TV, Mitsubishi Stream TV, Panasonic Viera Connect, Sony Bravia, Toshiba NetTV, Apple, Apple TV, Google TV, TiVo, Liberty Global's Horizon, Xbox, PlayStation 3 and Yahoo! Connected TV.
• Connected TV country profiles.
• Global forecasts summary from 2010 to 2018.
• Comparison forecast tables for 40 countries.
• Individual country forecasts for 40 territories.
40 countries covered:
Forecasts (2010-2018) contain the following detail for each country:
Total households (000)
TV households (000)
TV sets (000)
Fixed broadband households (000)
Broadband HH/Total HH
Pay TV households (000)
Games console households (000)
Blu-ray player households (000)
Connected TV sets (000)
Connected TV set via pay TV settop boxes (000)
Connected TV sets via retail devices (000)
Connected TV sets via games consoles (000)
Connected TV sets via blu-ray players (000)
Total connected TV sets (000)
Connected TV sets/TV sets (%)
Connected TV sets via pay TV settop box/TV sets (%)
Connected TV sets via retail devices/TV sets (%)
Connected TV sets via games consoles/TV sets (%)
Connected TV sets via blu-ray players/TV sets (%)
Total connected TV sets/TV sets (%)
Connected TV sets/TVHH (%)
Connected TV sets via pay TV settop box/TVHH (%)
Connected TV sets via retail devices/TVHH (%)
Connected TV sets via games consoles/TVHH (%)
Connected TV sets via blu-ray players/TVHH (%)
Total connected TV sets/TVHH (%)
Connected TV sets/BBHH (%)
Connected TV sets via pay TV settop box/BBHH (%)
Connected TV sets via retail devices/BBHH (%)
Connected TV sets via games consoles/BBHH (%)
Connected TV sets via blu-ray players/BBHH (%)
Total connected TV sets/BBHH (%)
Read the full report:
Connected TV Forecasts
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