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SOURCE Ehrmann USA
-- Ehrmann Celebrates US Launch of New MIXIM Heart-shaped Greek Yogurt With Valentine's Day Bash to Benefit the Children's Heart Foundation® Aboard Pink Queen Mary --
LOS ANGELES, Feb. 19, 2014 /PRNewswire/ -- Ehrmann USA, the company that just introduced it's new MIXIM™ heart-shaped Greek Yogurt, today announced that it officially entered Guinness World Records® history books by setting a new record for the 'Most Couples Simultaneously Feeding Each Other.' With 436 people (218 couples) simultaneously feeding each other one of six MIXIM flavors, the world record was achieved and the company donated $20,000 to its charity partner, the Children's Heart Foundation.
"We are excited to make history, but most of all, we are proud that our efforts helped benefit the Children's Heart Foundation," said Chris Solly, CEO of Ehrmann USA. "It was incredible to see all the people in attendance so excited about being part of this event and getting such positive feedback on our new MIXIM yogurt. We are thrilled that fans have a new way to enjoy Greek yogurt with our unique MIXIM heart-shaped packaging and perfectly paired toppings."
To celebrate the official launch of MIXIM on Valentine's Day, Ehrmann transformed the iconic Queen Mary into 'The Love Boat' by turning it bright pink for one special night and invited consumers to take part in a Guinness World Record attempt to benefit the Children's Heart Foundation. Thousands of Southern California residents turned out for the charitable event, with Guinness World Records adjudicator, Michael Empric, in attendance to verify the successful record-setting attempt: (http://www.guinnessworldrecords.com/world-records/9000/most-couples-feeding-each-other-simultaneously). The crowd celebrated making Guinness World Records history with a Valentine's Day concert performed by Journey tribute band DSB followed by a heart-shaped fireworks show.
Ehrmann's new MIXIM Greek yogurt comes in six flavors to match every food mood:
MIXIM is now available at Whole Foods Market, Vons, Pavilions, Safeway, Raleys, Nugget and Albertsons in select stores throughout California, Nevada and Arizona.
For additional information visit (www.ehrmann-usa.com) or call 855-99-MIXIM (6-4946). Socialize with MIXIM on Facebook (Facebook.com/EhrmannUSA), Twitter (Twitter.com/ErhmannUSA), Instagram (Instagram.com/EhrmannUSA) & Pinterest (Pinterest.com/ErhmannUSA).
About the Children's Heart Foundation
Established by Betsy Peterson in 1996, The Children's Heart Foundation (CHF) is the country's leading organization solely committed to fund congenital heart research. Since 1996, CHF has funded 52 research projects with more than $5.3 million. CHF is a national 501(c)(3) tax exempt charitable organization that does not receive any government funding. The goal of the foundation is to bring health, hope and happiness to children and families impacted by congenital heart defects, the most common birth defect in the United States. This objective is accomplished by funding the most promising research to advance the diagnosis, treatment and prevention of congenital heart defects.
About Ehrmann USA
Ehrmann USA is the American subsidiary of a German dairy production company with nearly 100 years experience in the industry. Among the leading dairies in Europe, the Ehrmann family learned the craft of yogurt-making in Bavaria's Oberschonegg in Allgau, Germany in 1929. For the US market, Ehrmann combined modern manufacturing techniques and a three-generations-old family recipe to create MIXIM, its new creamy Greek yogurt. The company remains an independent family enterprise that stands for quality, sustainability, and tradition.
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