Country Music Star Kellie Pickler Joins Team Rockin' Refuel® - WSET.com - ABC13

Country Music Star Kellie Pickler Joins Team Rockin' Refuel®

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SOURCE Shamrock Farms

Pickler Drinks Rockin' Refuel Lean Line of Protein Beverages to Stay Fit

PHOENIX, Feb. 19, 2014 /PRNewswire/ -- Rockin' Refuel® by Shamrock Farms, a complete line of protein beverages that starts with real milk and ends with real results, announced today that country music star and dancing sensation, Kellie Pickler, is the newest member of Team Rockin' Refuel.  Pickler, who relies on Rockin' Refuel to provide her with the protein she needs to stay fit while on tour, is the first personality from the entertainment world to join the team.

Loved by country music fans for her chart topping music as well as her spunky and charismatic personality, Pickler caught the attention of the entire nation in 2013 when she won a prime time celebrity dance competition. She recently launched her latest album, The Woman I Am, to great critical success and kicked off her 2014 tour schedule in January.    

"I drink Rockin' Refuel's lean line of drinks because they have the perfect amount of protein that I need to refuel after a workout with fewer calories, plus they taste great," said Pickler.  "Staying in shape while on the road touring isn't easy but it's essential when you're performing every night, so I make sure my tour bus is always stocked before we head out."

Pickler is the latest addition to Team Rockin' Refuel, joining football star Patrick Willis, professional basketball player Deandre Jordan, elite triathlete T.J. Tollakson and professional lacrosse player Brendan Mundorf. As a Team Rockin' Refuel member, she will be featured in a national campaign for Rockin' Refuel's lean product line, and will be partnering with fellow team members on upcoming social media activations.

"We're very excited to have Kellie Pickler join Team Rockin' Refuel," said Shamrock Farms Director of Brand Management, Blake Atkinson.  "Like our professional athletes, she understands that staying healthy and fit requires the right amount of daily protein to keep her muscles and body in shape.  And our lean line of protein beverages, with their fewer calories and carbs, are geared more towards active females so she's a perfect fit."

Made with real milk, Rockin' Refuel contains the high quality protein athletes of all levels need to achieve their athletic goals whether it's building muscle or recovering after a hard workout. For muscle building and toning, Rockin' Refuel offers varieties that feature high protein and low carbs.  For those seeking to rebuild muscle after strenuous workouts, Rockin Refuel offers  varieties with the proven 2:1 carb to protein ratio that are already used in more than 180 college athletic departments.

Rockin' Refuel's new lean line includes Lean Builder and Lean Recovery and offers the same great high quality protein with fewer calories for active individuals.

Visit RockinRefuel.com to learn more about the complete line of Rockin' Refuel products and to find the protein beverage that delivers the best nutrition for every workout. All Rockin' Refuel products are available in 12 oz. bottles at select retailers nationwide; select varieties are available in 11 oz. sizes, online at www.RockinRefuel.com

About Shamrock Farms: Shamrock Farms, one of the largest family-owned dairies in the country,  manufactures the brand's Rockin' Refuel, protein-fortified flavored milk and Shamrock Farms Milk, which can be found in all 22,000 SUBWAY® Restaurants nationwide. The Rockin' Refuel product portfolio includes Muscle Recovery® and Lean Recovery®, designed to maximize rebuilding muscles after working out, and Muscle Builder® and Lean Builder®, designed for athletes looking for more protein with fewer carbohydrates. Headquartered in Phoenix, Shamrock Farms has its own farm hosting a herd of more than 10,000 cows, and was founded in 1922 in Tucson, Arizona. For more information, visit www.rockinrefuel.com or go to Facebook/Rockin Refuel or @RockinRefuel.

About Kellie Pickler: Kellie Pickler grew up immersed in country music in the small town of Albemarle, North Carolina with the words of Tammy Wynette, Patsy Cline, Loretta Lynn, and Dolly Parton shaping her musical footing.   At the age of 19, she gained fame as a contestant on the fifth season of "American Idol."  In 2006, she signed with 19 Recordings/BNA Records and released her debut album, Small Town Girl, which has gone on to sell more than 800,000 copies worldwide and produce three hit  singles: "Red High Heels," "I Wonder," and "Things That Never Cross a Man's Mind." She followed that in 2008 with her self-titled sophomore record, featuring country radio hits "Don't You Know You're Beautiful," "Best Days of Your Life" (co-written with Taylor Swift and her first Top 10), and "Didn't You Know How Much I Loved You."  Having established herself as not only a powerful vocalist but also a songwriter, Pickler released her third studio album, 100 Proof, in 2011 to huge critical acclaim. The album was named the No. 1 Country Album of The Year by Rolling Stone and was listed on "Best of 2012" lists by Washington Post, Rhapsody, AOL's The Boot and more. In spring of 2013, Pickler partnered with dance coach Derek Hough and won the Mirror Ball Trophy on "Dancing with the Stars." On Nov. 11, 2013, Pickler released her new album, The Woman I Am, on her new label home, Black River Entertainment. The album, which has received much critical acclaim, contains her current single "Closer to Nowhere." Pickler is also an avid supporter of the U.S. military, having recently completed her seventh USO Tour in December 2013. For more information, please visit www.kelliepickler.com.

Contact: 

Spencer Taich


312-929-0502


staich@talktocurrent.com

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