UVA Fan Excitement Creates Buzz and Big Bucks - WSET.com - ABC13

UVA Fan Excitement Creates Buzz and Big Bucks

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Lynchburg, VA -

Lynchburg, VA - As fans of the UVA Basketball team are enjoying their team's historic run into the Sweet 16 of the NCAA Basketball Tournament, area businesses are also enjoying the surge of business that the fervent followers of the Cavaliers have brought.

At High Peak Sportswear in Lynchburg, Virginia merchandise has been flying off the shelves. From hats and T-shirts, to baby wear and souvenirs, Hoo fans have been buying whatever they can get their hands on.

Buffalo Wild Wings has seen a sharp increase in business on UVA game nights. Manager Kim Campbell has enjoyed the crowds, saying that Virginia fans have been "..Very upbeat, very fun crowd. Everybody's just getting into the tournament."

Of course, big crowds work up an appetite, as well. Campbell agrees, stating "They've definitely had their fair share of wings and beers."

Bartender Brian Coles is not a UVA fan, but with increased business, comes increased opportunities for tips. The real question: Are UVA fans treating him well in the tip jar? Coles answered "Yeah, they've been doing pretty well with it. Especially when UVA is winning. They're a little happier, so a little more money coming out of their hands."

It's enough to have businesses seeing not only a lot of orange and blue, but a lot of green, as well.

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