Utah Company to Revolutionize Open-Water Swimming; Seeks Production Funding for IOLITE - WSET.com - ABC13

Utah Company to Revolutionize Open-Water Swimming; Seeks Production Funding for IOLITE

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SOURCE IOLITE

EAGLE MOUNTAIN, Utah, April 29, 2014 /PRNewswire/ -- A Utah company is on the brink of revolutionizing the world of open-water swimming with the development of IOLITE, a small, high-precision tracking device that visually guides swimmers to stay on course.

Photo - http://photos.prnewswire.com/prnh/20140428/81468

Photo - http://photos.prnewswire.com/prnh/20140428/81469

"IOLITE will help you own the course," IOLITE co-founder Raymond Rogers said. "It literally lights the way to the finish line."

IOLITE is a square GPS unit-about the size of a watch face-that fits easily under a swim cap. A small display affixes to the swimmer's goggles and uses green, yellow and red LED lights to keep them on course. In addition to tracking direction, IOLITE also assists swimmers with information on distance, speed and cadence.

"The shortest distance between two points is a straight line, right? It's beginner geometry," said Stephen Holm, co-founder of IOLITE. "But even advanced swimmers struggle to put that rule into practice as they waste precious time and energy zigzagging across open waters."

As software developers by trade, Holm and Rogers help large companies utilize real-time data-which is why they quickly realized the need for more data when they entered the world of competitive triathlons and found swimming to be the hardest component.

"When you swim indoors you have a pace clock on the wall and a lane line on the bottom of the pool," Rogers said. "When you head outdoors, all those advantages disappear…until now. IOLITE truly is a game changer."

In order to test their prototype and polish off the software, IOLITE is raising funds through the crowdfunding site Kickstarter.com. The goal is to get the device into full production so that swimmers of all skill levels can replace fear with confidence.

"We want you to be a part of this project," Holm said. "We need your help to bring this groundbreaking product to life."

About IOLITE's Kickstarter.com Campaign:

The Kickstarter.com fundraising campaign started April 28 and run for 30 days. Those who pledge to support the innovative device will be offered numerous rewards, ranging from a swim cap all the way up to an early-bird IOLITE from the first manufacturing run. For more information, visit: www.swimiolite.com or https://www.kickstarter.com/projects/603926872/iolite-open-water-swimming-revolution

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Media Contact:

Ladd Egan
Sorenson Advertising
435.216.9420
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