Mommy Monday: Entrepreneur Barbie - WSET.com - ABC13

Mommy Monday: Entrepreneur Barbie

Posted:
Photo: Amazon Photo: Amazon
Tonight's Mommy Monday shows moms and dads there's a new Barbie in town and she means business.

Mattel has upgraded Barbie's former career of a candy striper to a business woman, called Entrepreneur Barbie.

She comes with a briefcase, smartphone, and tablet and dressed in business attire.

Mattel says they are going for the independent professional and branding a social media campaign with the hashtag "Unapologetic."

To celebrate her newest career, Barbie is honoring special female entrepreneurs to help start a conversation for girls everywhere.

Click HERE to read profiles of female CEOs and the companies they've created.
Powered by WorldNow
All content © Copyright 2000 - 2014 WorldNow and WSET. All Rights Reserved.
For more information on this site, please read our Privacy Policy and Terms of Service.