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Technology Adoption, In-Store Challenges and an Early Focus on Holiday Season Were Key Focus Areas Among Attendees
CHICAGO, July 9, 2014 /PRNewswire/ -- ShopperTrak, the leading global provider of consumer behavior insights and location-based analytics, held its tenth annual Users Group Conference in Chicago June 3-5th. The event brought together nearly 200 retailers, executives, financial analysts, industry analysts and university academics to explore the topic of "Next Generation Retail Analytics."
"We were honored and thrilled to have so many of our customers and prospects join us for an educational, collaborative and, of course, fun three days in Chicago," said Russell Evans, vice president of global marketing at ShopperTrak. "Based on the feedback we received and research we collected, retail challenges, opportunities and expectations continue to evolve alongside disruptive changes in technology."
In addition to breakout sessions, a keynote address from branding expert Peter Shankman and lively discussions, attendees were polled on a variety of different perspectives and issues. Retailers revealed the following:
ShopperTrak is the leading global provider of shopper insights and analytics to improve retail profitability and effectiveness. Retailers rely on ShopperTrak for the most comprehensive and integrated solution for accurate retail store traffic counting, interior analytics and industry benchmarking to better understand in-store shopper behavior. More than 1,000 of the world's leading retail brands have ShopperTrak services deployed in over 70,000 locations across 90 countries and territories. The Chicago-based company has more than 200 employees, with offices in San Francisco; High Wycombe, England; Dubai, United Arab Emirates; Shenzhen, China; and Helsinki, Finland. Find out more at http://www.shoppertrak.com.
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