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Don Epperson becomes Executive Chairman
BOSTON, July 11, 2014 /PRNewswire/ -- Inversiones y Servicios Publicitarios, SL ("ISP"), a company fully owned by the Rodes family, is pleased to announce the formation of ISP Digital and the appointment of Don Epperson as its Executive Chairman.
ISP Digital manages ISP's investments in Acceso, SA ("Acceso"), in Antevenio, SA (Euronext Paris: ALANT) ("Antevenio"), where the Rodes family owns a minority stake, and is also the largest shareholder, and in Digilant Marketing, SL ("Digilant"). Acceso provides tools and services to monitor, analyze and report on placed media and social influencers. Antevenio manages category-specific and brand-sponsored content sites, provides eMail solutions to over 7,000 companies, and sells a wide range of digital media through its ad-network. Digilant provides customized programmatic media solutions. Combined these 3 companies employ over 600 people in 10 countries throughout Europe, the United States, and Latin America.
Over the last 15 years, ISP has founded and built a number of digital marketing and media services companies. With the addition of Mr. Epperson, ISP now aims to consolidate and accelerate the group's capabilities, and to expand globally, organically and through acquisitions. "At its core, ISP Digital will be a hub for managing paid, earned and owned media, leveraging the efficiencies of synergistic technology stacks and the opportunities of a common data science infrastructure. " said Mr. Epperson.
"Don is one of the industry's leading strategists and operators. We're thrilled to be partnering with him again," said Gonzalo and Fernando Rodes, two of ISP Digital's founders and shareholders. "ISP Digital provides a platform on which to build innovative marketing and media solutions for a global client base. I'm excited to be leading this effort," said Mr. Epperson.
Don Epperson: Don Epperson is Executive Chairman of ISP Digital. Prior to joining ISP Digital, Don was Founder / General Partner of Digital Trek. Digital Trek is an investment company through which Don co-founded and became Executive Chairman of Enervee (enervee.com), OnWords (onwords.io), Shannon Reed (shannonreed.com), and Simpil.fi (simpli.fi). Prior to Digital Trek, Don was the Global CEO of Havas Digital, the digital media arm of Havas. Prior to Havas Digital, Don was the Founder and CEO of HookMedia, one of the industry's first interactive media agencies which developed Artemis and was acquired by Havas in 2001.
Fernando Rodes: Fernando is Founder and Shareholder at Inversiones y Servicios Publicitarios, SL, which is a principal investor in Accesso, Antevenio, Digilant, and In-Store Media. Having served as former Chief Executive Officer of Havas Global among other media ventures, Fernando brings a wealth of experience to the group overseeing ISP's investment in the ISP Digital.
Gonzalo Rodes: Gonzalo is Founder and Shareholder at Inversiones y Servicios Publicitarios, SL. Gonzalo is also an attorney and Chairman of GBS Finanzas Barcelona, a leading investment bank in Spain. ISP Digital will rely heavily on his M&A experience and advice.
Acceso, SA: Acceso provides the tools and services to monitor and analyze earned and paid media. (www.acceso.com)
Antevenio, SA (Euronext Paris: ALANT): Antevenio offers a wide range of services: display advertising on an exclusive premium ad network, performance and affiliate marketing, mobile marketing, and e-commerce. (www.antevenio.com)
Digilant Marketing, SL: Digilant helps agencies and brands utilize advertising technology and data to discover relevant media opportunities. (www.digilant.com)
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